About RadioMedia

We promote the conditions in which commercial radio can thrive, produce research and strengthen the position of radio and audio advertising. Our events bring industry professionals together, and we help public interest organisations and businesses get their important messages heard on radio.

About RadioMedia

RadioMedia is the umbrella organisation for commercial radio in Finland. The organisation was founded in 1983 as Suomen Paikallisradioliitto, the Finnish local radio association. Commercial radio broadcasting began in Finland in 1985. In 2009, the association and its marketing company, RAB Finland, combined their operations under the name RadioMedia.

Today, we represent national and local commercial broadcasters, provide research and expertise, and work to ensure that commercial radio continues to thrive in a changing media landscape. We bring broadcasters and industry professionals together, strengthen the position of radio and audio advertising, and help organisations communicate important messages through radio.

What we do

Advocacy & Policy

We represent commercial radio in discussions with policymakers and stakeholders, advocating for fair competition, proportionate regulation and a predictable environment that supports the industry’s development.

Research & Insights

We provide Finnish and international research on radio audiences, listening habits and advertising effectiveness, helping broadcasters, advertisers and agencies make informed decisions.

Promoting Radio & Audio Advertising

We highlight radio’s value to listeners, advertisers and society, and promote creative, effective audio advertising through communications, research and industry initiatives.

Events & Industry Collaboration

We bring professionals together through RadioGaala, which celebrates excellence in Finnish commercial radio, and Kaiku, our audio advertising competition. Our training and workshops develop skills and encourage new talent.

Public Interest Campaigns

We help public authorities, organisations and businesses reach audiences across Finland through commercial radio, supporting public interest and corporate responsibility campaigns.

International Cooperation

RadioMedia is a member of the Association of European Radios (AER), whose President is our CEO, Stefan Möller. We also support radio’s digital development through Radioplayer, operated in Finland by Radiosoitin Suomi Oy, jointly owned by RadioMedia and Yle.

Our members

Our members include over 30 national and local commercial radio companies from across Finland. Together, they hold approximately 90% of the country’s commercial radio broadcasting licences and account for almost all commercial radio turnover. As the industry’s representative body, we promote collaboration and help shape the future of commercial radio in Finland.

Radiokanavalistaukseen

Contact us

For further information about RadioMedia, commercial radio or radio advertising in Finland, please contact us.

Stefan Möller

CEO, RadioMedia +358 400 508 877